Understand the model before you join it.
Clear answers about who does what, how money and evidence move, what is automated and which decisions still need accountable people.
Getting startedWhat exactly is RetailSetu?+
RetailSetu is a B2B operating layer for physical retail campaigns. It connects the commercial brief, partner qualification, store proposals, stock movement, shelf evidence, payment controls and close-out reporting in one accountable record.
Getting startedIs this a marketplace, software product or agency?+
It can begin as a managed service supported by software. The marketplace helps the right parties find a fit, the software records the transaction, and the operations team handles high-risk decisions until the city playbook is repeatable.
Getting startedCan we begin with one city or a few stores?+
Yes. The recommended start is one city, one category and a measurable store cohort. This keeps learning fast and makes fulfilment, evidence quality and contribution margin easier to evaluate.
CommercialsWhat does a brand pay for?+
Commercials can include approved retailer placement, distributor coordination and a RetailSetu platform or managed-service fee. Every amount should be attached to a scope, owner, milestone and evidence condition before activation.
CommercialsHow does a retailer earn?+
A retailer may propose a placement fee for suitable shelf capacity, retain agreed product margin and generate repeat sales. Illustrative examples are not guarantees; the retailer and brand approve the actual terms.
CommercialsWhat stops partners from bypassing RetailSetu after they meet?+
RetailSetu must remain useful after discovery: approvals, evidence, reminders, dispute history, payments, performance scores and repeat-campaign setup stay in the workflow. The moat is dependable completion and reusable history, not hiding contact details.
OperationsWhat counts as valid shelf evidence?+
The campaign defines the required proof. Typical evidence includes an initial display image, timestamped follow-ups, stock updates, exception notes and final reconciliation. Human review remains available for ambiguous or high-risk cases.
OperationsHow does RetailSetu decide whether a city is ready?+
Readiness is assessed across demand, distributor coverage, qualified retailer density, field ownership, support capacity, evidence reliability and commercial viability. A city expands only when the agreed gates are met.
OperationsWho resolves a rejected display or stock mismatch?+
The assigned operations owner reviews the evidence and request history, asks the responsible participant for correction, records the decision and escalates financial or policy exceptions to the authorised approver.
Trust & dataCan retailers upload any customer phone number?+
No. Customer data must have an allowed purpose, appropriate consent or legal basis, minimum required fields, retention limits and role-scoped access. Marketing outreach should also include suppression and opt-out handling.
Trust & dataAre KYC documents public or shared with every partner?+
No. Public pages never expose KYC or transaction records. Sensitive documents should be available only through protected application flows to authorised reviewers and the organisation that owns them.
Trust & dataWhich decisions should not be fully automated?+
Identity exceptions, material money release, disputes, payroll approval and policy overrides should retain accountable human approval. Automation is best used for matching suggestions, reminders, validation, routing and reporting.
Bring us the difficult version of the question.
Share your role, city and commercial goal. The operating team will answer against the actual pilot—not a generic pitch.
Turn one local opportunity into a measurable pilot.
Tell us your role, city, category, store target, budget range and preferred launch timing. The right operating team reviews the request before a sales call.