A transaction layer for fragmented physical retail.
RetailSetu is designed to retain value after discovery: identity, allocation, payment evidence, shelf proof, sales signals and compliance sit in one operating graph.
Verified workflow Visible decisions Reusable history
A clearer operating picture
Scale the operating graph, not the signup count.
City density, completion quality and contribution become visible before geographic expansion.
Your commercial outcomes
Designed around the work you already do.
No generic marketplace dashboard. Each role gets the actions, evidence and visibility needed to complete its part of the transaction.
01
A focused wedge
Verified shelf access begins with a painful, measurable use case instead of a generic marketplace promise.
02
Network learning
Each completed workflow can improve outlet matching, service reliability and repeat demand.
03
Multiple revenue paths
Campaign fees, retailer subscriptions and managed service layers can be tested city by city.
Illustrative economics
Validate density and repeat behaviour before geographic scale.
The investment case depends on completed transactions, contribution margin and repeat demand—not registered-account volume.
Example only—not a promise or quotation. Actual value depends on the approved pilot.
01Initial wedge1 city
Operational learning zone.
02Demand focus1 category
Comparable transactions.
03North-starRepeat GMV
Cohort-based validation.
04GuardrailContribution
Positive unit path.
1You choose2Counterparty approves3RetailSetu records proof
What you receive
One journey, with the details connected.
Swipe or use the controls to explore the capabilities that remain attached to your role from first setup through close-out.
01
investor
Transaction graph
Cross-party records create compounding operating context.
Included in your workspace
02
investor
City control plane
Measure readiness, workload, SLA and exceptions by market.
Included in your workspace
03
investor
Revenue experiments
Test fees and managed service layers without hiding assumptions.
Included in your workspace
04
investor
Governed scale
Permissions, audit evidence and policy remain part of expansion.
Included in your workspace
01 / 01
A day in the workflow
A city becomes a measurable operating unit.
Instead of launching nationally, the team proves one repeatable category flow. It learns where work remains manual, how often participants return, what support costs and whether completed activity contributes positive margin.
1Validate one city and category
2Measure campaign completion and repeat usage
3Standardise city playbooks
4Add automation around proven work
5Expand with governance and unit economics intact
Before you begin
Common questions, answered clearly.
What is the moat?+
The defensible layer is the reusable workflow, evidence, performance history and operating density—not a contact directory.
What should be measured first?+
Qualified supply, request-to-completion conversion, time to evidence, repeat usage and contribution margin by cohort.
How does expansion work?+
New cities follow readiness gates for supply, operations, support, governance and commercial viability.
Start with fit, not a sales pitch
Tell us what you need in your city.
We will assess role, geography, category and operating readiness before proposing a pilot.
Choose your starting point
Turn one local opportunity into a measurable pilot.
Tell us your role, city, category, store target, budget range and preferred launch timing. The right operating team reviews the request before a sales call.
No sensitive documentsCity-fit reviewClear next step
