One transaction. One operating memory.

Every hand-off should make the campaign more visible.

A brand does not simply discover a retailer. Every party completes a controlled workflow that keeps the agreement, money, execution evidence and result together.

The complete operating story

Six stages, each with an owner and an exit condition.

The next participant should never have to guess what was approved, what is due or why a stage is blocked.

01

Brand defines the pilot

City, category, products, budget, dates and a measurable result are recorded.

Output: Qualified brief
02

Distributor accepts fulfilment

The local partner confirms coverage, stock movement and eligible retailers.

Output: Coverage accepted
03

Retailers propose shelf space

Verified stores share shelf dimensions, price and availability—not an informal promise.

Output: Capacity proposed
04

Brand approves and pays

Accepted proposals become allocations only after authoritative payment confirmation.

Output: Allocation active
05

Retailer proves execution

Initial and scheduled shelf media create a time-based record of the physical display.

Output: Proof reviewed
06

RetailSetu reconciles outcome

Stock, sales and final reporting are compared; variance is resolved before close-out.

Output: Record closed
The proof architecture

Evidence is connected to a decision—not stored as decoration.

Every evidence request identifies the subject, deadline, acceptance rule and reviewer. Corrections stay visible and the final outcome remains attached to the commercial record.

  • Submitter sees: exact requirement, example and due time.
  • Reviewer sees: transaction context, previous evidence and risk signals.
  • Approver sees: accepted proof, unresolved variance and financial impact.
Read the evidence design guide
Four-step evidence decision loop
The handoff, made visible

Small signals explain where the work is moving.

These lightweight motion cues load only near the viewport and hold still when a device requests reduced motion.

Handoff

Responsibility moves with the commercial record.

Verification

Proof unlocks the next permitted decision.

Close-out

Variance is resolved before the record closes.

Five connected layers

Useful after discovery because the record keeps working.

Swipe through the information layers that make completion, dispute resolution and repeat campaigns easier.

Why users stay

The useful part begins after the introduction.

Private contact cannot replace structured approvals, proof, reminders, commercial history and cross-party reconciliation.

  1. 01Fewer disputes because evidence is attached to the exact transaction.
  2. 02Faster repeats because approved partners and past outcomes remain reusable.
  3. 03Clear accountability because every important state change has an actor.
  4. 04City operations can scale without losing local ownership.
Choose your starting point

Turn one local opportunity into a measurable pilot.

Tell us your role, city, category, store target, budget range and preferred launch timing. The right operating team reviews the request before a sales call.

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