RetailSetu helps a distributor operate as the trusted city layer: qualifying stores, moving inventory, controlling proposals and preserving service evidence.
Verified workflow Visible decisions Reusable history
A clearer operating picture
Make every handoff commercially visible.
Coverage, cartons, stores and completion evidence stay attached to the same local service record.
Your commercial outcomes
Designed around the work you already do.
No generic marketplace dashboard. Each role gets the actions, evidence and visibility needed to complete its part of the transaction.
01
Protect the territory
Document assigned areas, participating retailers and fulfilment responsibilities.
02
Reduce coordination drag
Move requests through consistent states instead of reconstructing decisions from calls.
03
Build a performance record
Show brands how quickly and reliably your network executes each campaign.
Illustrative economics
Make coordination measurable—and commercially visible.
A distributor can attach an agreed service fee to a clearly scoped campaign instead of absorbing every coordination task into general overhead.
Example only—not a promise or quotation. Actual value depends on the approved pilot.
01Territory1 zone
Clear area ownership.
02Retail network24 stores
Example eligible outlets.
03Operating serviceAgreed fee
Commercials stay explicit.
04Performance assetSLA history
Proof for the next brief.
1You choose2Counterparty approves3RetailSetu records proof
What you receive
One journey, with the details connected.
Swipe or use the controls to explore the capabilities that remain attached to your role from first setup through close-out.
01
distributor
Coverage control
Maintain territories, serviceable stores and operating owners.
Included in your workspace
02
distributor
Retailer coordination
Invite the relevant outlets and consolidate their responses.
Included in your workspace
03
distributor
Fulfilment trail
Connect inventory movement to the approved request.
Included in your workspace
04
distributor
Service reporting
Show acceptance speed, completion and unresolved exceptions.
Included in your workspace
01 / 01
A day in the workflow
A distributor turns relationships into a repeatable service.
The local team receives a defined campaign, selects stores it can actually serve and forwards a coherent proposal. As stock moves, the same record shows which retailer owes evidence and which exception needs attention.
1Join and receive territory approval
2Review incoming brand demand
3Invite qualified retailers
4Forward a coherent proposal
5Coordinate fulfilment, payment and evidence
Before you begin
Common questions, answered clearly.
Will brands contact retailers directly?+
Commercial workflow, permissions, service history and accountability stay attached to the platform, making completion through RetailSetu more useful than bypassing it.
Who owns retailer fulfilment?+
The approved operating model assigns clear responsibility by city and request; it is visible before activation.
How is performance measured?+
Response time, fulfilment milestones, evidence completion, variances and closures create the service record.
Start with fit, not a sales pitch
Tell us what you need in your city.
We will assess role, geography, category and operating readiness before proposing a pilot.
Choose your starting point
Turn one local opportunity into a measurable pilot.
Tell us your role, city, category, store target, budget range and preferred launch timing. The right operating team reviews the request before a sales call.
No sensitive documentsCity-fit reviewClear next step
